95% of consumers use the internet to read reviews before they make a purchase. As a business owner, you’ve worked hard to make your business a reality. Attracting customers relies heavily on your business’s reputation.
But establishing your business’s reputation can bring a whole new set of challenges with it. It requires extensive review management tactics to build up and grow your reputation over time.
Review management services can help you navigate the complex process required for your business’s reputation. If you’re interested in finding out more information, keep reading below to discover how your business can benefit from review management.
1. Review Management Helps Enhance Your Brand’s Credibility
Your brand’s credibility is one of the most crucial pillars of your business’s reputation. One of the ways you can do this is through online reviews. But it isn’t just about having all stellar 5-star ratings and positive reviews, either.
It’s important to have the right balance of negative and positive reviews on your business. Too many negative reviews reflect poorly on your business. But on the other hand, if you only have good reviews and ratings, it can be suspicious.
Some businesses will resort to sneaky tactics like creating their own positive fake reviews online. Others may try to pay for a service to provide glowing reviews. If your business looks too perfect, customers can believe it’s too good to be true and avoid doing business with you.
You want your business to look organic and natural. A little house cleaning of resolving or responding to negative reviews now and then is good. That’s where review management can help to build credibility.
2. Helps Establish Trustworthiness
Trustworthiness goes hand in hand with credibility. Your customers need to know that they can trust your business, especially if they plan to maintain a long-term relationship with your company. This means that if anything ever does go wrong with a service or order, you’ll do what it takes to make it right.
You’ll also need to establish a rapport with your customers. This means taking the time to connect with them through comments and reviews. If you don’t manage your reviews, it will make customers feel like you don’t care.
if you get a negative review, you need to reach out to that customer. Ask them what you can do to make it right. This can make a huge impact on your customer base long-term and show that you do care about your customers.
An online review management company helps you establish a more trustworthy image of your company. They will help you manage your online reputation to ensure that you keep a steady base of customers.
3. Builds an Impactful Social Media Presence
Social media has the potential to reach a huge built-in set of followers across a wide range of demographics and interest levels. It only makes sense for businesses to want to tap into this as a way to connect with prospective customers.
In the U.S. alone, there are an estimated 270 million social media users as of January 2022. This represents an enormous amount of reach for businesses. Social media puts your business front and center where the action is.
Businesses use social media to connect with existing customers while also casting a wide net to attract new ones. Your social media pages help you represent your company in a positive and impactful way. But managing all of these pages can be a chore and managing reviews and comments can be an even bigger headache.
A review management service can help monitor social media accounts and pages. They can track company reviews and post replies to comments and reviews to take some of the stress of social media management off of your shoulders.
4. Boosts Your Site Traffic
Having a good online reputation can also contribute to how much visitor traffic your website attracts. It increases the click-through rate (CTR) of a website. This refers to the ratio of customers who click on a specified ad link when compared to the number of people who viewed the ad.
It also helps to decrease the bounce rate. A bounce rate is the number of customers who leave your website after only one page view. They don’t fully interact with your website, which can be problematic since they don’t stay on your site long enough to make an impression.
Increasing click-through rates can result in more conversions. Conversions involve a customer completing an action such as making a purchase. You need to find ways to decrease your bounce rate and improve the conversion rate of your website.
If your reputation is good, it can lead to an increase in overall revenue. Review management helps you obtain this objective by keeping your reputation in good standing.
5. Provides a Better ROI and Increases Sales
The ultimate goal of any business is to increase company sales. But you can’t do that without a loyal customer base. You must maintain a clean and transparent reputation for your business online to keep customers loyal to your business.
Customers who are loyal to a brand are worth their weight in gold to your business. They will even choose your business over top competitors if they feel the service is worth it. 86% of customers said they would even be willing to pay more for a service from a business with elevated reviews and ratings.
This translates to an increase in sales over time. Increased sales lead to higher overall revenue for your business. This also means that you are receiving a higher return on investment (ROI) as well.
Review management allows you to maintain your reputation online. It lets you show customers where you stand in your rankings and that you are poised to provide an optimal customer experience.
6. Produces More High-Quality Content
Having engaging and informative content is essential to reach your customers. Businesses need to produce high-quality content via blog posts, videos, and infographics to get customers to visit their websites. But they also need to rely on this content to build up a strong reputation among their existing and prospective customers.
This content can also address common problems or internet search terms relating to your business. They can click on a link in a search result or ad that brings them to your site. Once they are on your site, they will likely browse for more related content or view your products and services.
Your content needs to have an option for customers to leave comments about what they liked or didn’t like about the content as well as any further questions they may have. This can help you fine-tune your future content.
Review management ensures that these comments are read and replied to. Customers feel engaged with your business and will, in turn, be more likely to give you their repeat business.
7. Opens Up the Possibility for New Leads
When you feature your business on a trusted third-party review site, you’re also helping to extend your business’s reach. More customers will read the existing reviews your company already has and see the impact that you have.
This creates more interest in the products or services your business provides. Customers will want to look you up and see what else you have to offer. You’re opening up the possibility to gather new leads from prospective customers for your business.
If you have a large number of bad reviews on these sites, it can detract customers from wanting to do business with you. Your online reputation through these third-party sites is equally as important and managing reviews is essential. All channels of potential consumer reach need to be monitored closely.
You need review management to ensure that you are being represented properly. Any harsh, negative, or spammy comments and reviews need to be dealt with appropriately to keep your customer opinion high and favorable.
8. Creates an Open Channel Between You and Your Customers
You will get bad reviews from time to time. It is an inevitable part of working in the business world. But you shouldn’t view these bad remarks as a sign of failure.
Customer feedback through reviews gives you an invaluable source of information on your customers from the customers directly. You’re probably always wondering what’s working well and what isn’t with your business. Well, that’s the beauty of customer reviews: they’ll tell you.
If you offer a product and you’re getting fairly good reviews except for customers who are stating that they wish your product had a different feature, take this to heart. This is telling you exactly where you need to improve. If you’re getting negative reviews from customers who are receiving damaged products, you need to look into this aspect.
Review management tracks these negative and positive reviews from customers. It gives you a bigger picture of your customer profile and their needs and wants.
9. Prevents Unnecessary PR Fallout
Social media and other channels of communication and interaction online can be wonderful for business. But in the event of a PR snafu, customers can be quick to point the finger back at you. They are all too eager to jump on a customer’s review or comment left online about unsatisfactory service or a shoddy product.
Other customers can quickly follow suit demanding action from your business to remedy the problem. Ignoring this issue and hoping it will just go away isn’t the best way to have your business looked upon in a favorable light. Problems like this can quickly snowball into a PR nightmare if not handled promptly and with the proper tact.
An estimated 53% of unhappy customers expect a business to respond to a negative review within a week. Another 33% of customers expect a response within 3 days. But if you’re already running your business, you simply can’t be everywhere at once.
It may take time for this issue to be brought to your attention naturally. However, this delay can make it look like you don’t care enough to respond. Review management can bring swift action to address issues like this.
They can act as your liaison and give these problems the proper attention they need as soon as they see trouble brewing. You’ll end up saving your business’s reputation from the disaster of a possible PR fallout in the process.
10. Communicates with Customers in a Consistent Voice
Your business’s voice online does a lot to help create a bond between you and your customers. Some brands online choose to go with an edgier voice when representing their company, especially on social media platforms like Facebook and Instagram. This can work for certain brands but it’s not the best approach for all businesses.
Your voice, the way you interact with your customers through comments and other communication channels like email, needs to be authentic to your brand. It also needs to connect with the customers. When interacting with customers across different channels, your voice needs to be consistent.
Review management services can ensure that your brand’s voice remains the same on every social media platform, as well as through other forms of communication. This will make your customers feel like they are always receiving a responsive and coherent level of communication with your brand.
11. Differentiates You From the Competition
It has been said that a little healthy competition is a good thing. But in business, you need every advantage you can get to stay on top and win over your customer base.
A simple act like responding to your customer reviews, comments, and inquiries can go a long way to giving your business a boost over your competitors who don’t. This is especially true when it comes to doing damage control over bad reviews. That’s why review management is so vital for businesses.
Customers are quick to change their loyalties over to a brand that is responsive and caring versus one that just leaves them hanging repeatedly. Review management is the key to managing company reviews effectively and timely to keep customers invested in your business for the foreseeable future.
Find Review Management Services for Your Business at Latitude Park
If you’re looking for ways to grow and enhance your business in the modern world, review management is key. Let Latitude Park guide you through the process of digital marketing and review management options.
Latitude Park is your marketing partner. We specialize in social media ads, Google ads, SEO, web design and development, and review management. We can help you get your business the attention it needs for all the right reasons. We’re committed to delivering results and making the process of digital marketing a clear and easy process for you.
Contact us today to book a free 15-minute consultation.