In 2020, more than 4.9 million searches were performed every minute—the top results were businesses that took the time to implement a strong SEO strategy.
While it may be true that you could always learn SEO on your own, there are several ways that your brand could benefit and improve from the help of an SEO service.
If you’re on the fence about whether outsourcing your SEO efforts is worth it or not, consider this the push you need to make one of the best decisions you’ll ever make for your company.
What Are SEO Services & What Does an SEO Agency Do for You?
The first step in deciding whether or not an SEO agency can be of service to you is to understand what the company does. An SEO agency is a company that specializes in all tactics and practices that can be used to increase the amount of traffic to your business website.
These companies use their expertise to help you rank higher on various search engines such as Google to attract the attention and business from potential customers searching for products and services that your business may offer. When your company utilizes SEO correctly, not only does it help boost your search engine rankings, it also presents you with more opportunities.
These opportunities are vital because it gives you a chance to convert people visiting your website into paying customers. Some of the practices or tactics used by SEO agencies to help improve your brand include:
- Optimized content
- Web design and development
- Link building
Link building or backlinks focuses on using other websites to link to yours. For example, if you’re a fashion brand and a company like Christian Dior features a link to your website in one of their posts, this is known as a backlink.
It’s a common use when businesses implement social media marketing campaigns or focus on guest blogging. When it comes to web design, it’s crucial to have a seamless website because people will access it from desktops and their smartphones.
Search engines focus on providing consumers with websites that will work no matter what device they are on. The more user-friendly your website is, the higher you’ll rise in search engine rankings. Now that you understand what an SEO agency does, here are some ways it can help your company.
1. Cuts Down on Overhead Cost
On average, a company will spend upwards of $1,075 to train each employee and prepare them to do the job they’ve been hired to do. Now consider this, you’ve spent the money to onboard an employee, and they decide they no longer want to be a part of your company.
You’ve not only lost the employee, but you’ve also lost the funds you put into training that employee. You’re left with a vacant role in your company, and now you’ve got to start the process over and dedicate more company funds to training another person to fill that spot.
The first way that SEO services can help your company is by helping you to reduce costs such as these. An SEO agency has a team of skilled experts who access several resources and knowledgeable platforms to help your company.
All of this expertise comes at a much lower cost than it would be to hire someone and train them in-house to perform your SEO duties. Instead of going through a trial and error period, you gain access to a team that already knows what strategies will and won’t work for your business.
In other words, you’re getting an all-inclusive package to the best in the SEO business without having to fork over your entire marketing budget in the process. It also helps reduce long-term costs because you won’t need to pay for ongoing training or equipment that an in-house team would need.
2. Saves the Company Time
In business, time is truly of the essence. If you don’t use the time you’ve been given wisely, it only takes a moment for your competitors to overtake you in the rankings.
Most managers and business owners find there’s never enough time in the day to complete all the tasks they need to complete. This can put you behind schedule and cause you not to treat specific tasks with the care they need to be implemented correctly.
The thing about SEO is it’s not something you do one time and forget about. It’s a practice you’ve got to keep an eye on and make adjustments accordingly because the internet changes daily, and your business has to keep up with these demands.
By outsourcing and taking advantage of SEO services, you relinquish your SEO to a team that dedicates their time and attention to nothing except SEO for your business. This allows you to focus on other business areas that would otherwise be neglected.
The SEO agency has the time you don’t have to perform in-depth keyword research. They’ll also have time to create a strategy personalized for your business needs and monitor the various KPIs that provide data on how your newly implemented SEO strategy is performing.
3. Built-In Team of Specialists
When you hire someone, they have a specific set of skills they can offer to you. Even if you train them properly, there’s still one thing they specialize in that they’re better at than anything else.
Social and search advertising is something that you can learn, but it’ll never put you on the same playing field as those that specialize in it. Hiring a company that offers SEO services gives you an elite team of professionals on it.
Instead of finding one person who has everything you need, you gain access to several individuals who can help you cover all the bases that need to be covered. This is useful because you’ll be able to gain insight from several different people instead of just one individual.
Hiring a team of experts can help your brand stay on top of the following:
- News released by the SEO industry about upcoming trends to follow
- Monitoring the health of your website when it comes to drop in organic traffic or drop in SEO rankings
- Improved knowledge of new SEO technology being used by top-ranking businesses
Your team of specialists will be comprehensive, and you have unlimited access to them and the benefits they offer to your brand.
4. Reduce Overall Company Risk
Implementing SEO can be tricky and introduce a new set of risks you might not know how to handle when you’re unsure of what you’re doing. However, by finding the right SEO services, you put the responsibility of these risks on the shoulders of the SEO company you hire.
An SEO agency knows what to look for and the various methods to avoid any adverse reactions in the metaverse. Because of this deep understanding, they can reduce the chances of your website being hacked or hit with various search penalties that can harm your SEO strategy moving forward.
5. Improves Reputation Credibility
Consumers will only purchase products from companies they believe in and trust. With the help of SEO services, you can increase your brand’s reputation amongst your consumer base.
This is because usually, consumers associate the highest rankings in search engines with being the most credible and reliable sources out there. It’s essential you use SEO services to improve the quality of the content you’re producing.
It also helps if you ensure your website is optimized to increase the speed of your page.
6. Makes the Most of Each PPC Campaign
Pay-per-click campaigns are campaigns you launch and provide payment to the company based on the ad’s number of clicks. Using a combination of SEO services and PPC services can help your business show up in more search engines.
Showing up in more search engine results provides your company with a number of chances and opportunities to get consumers to visit your company website and make a purchase or at least enter your sales funnel.
7. Improves Your Competitive Edge
To remain ahead of your competitors, you’ve got to maintain something known as a competitive advantage. The truth is your competitors are taking advantage of every opportunity to get a leg up on you, and your brand should be doing the same.
With the use of SEO services, you can do this by increasing the amount of organic traffic to your website with every search. Due to the number of people that use search engines every day, you can’t afford not to take SEO seriously.
Without the right SEO services, you’re not in the same lane, much less the same race as your competitors. Another way to improve your competitive advantage is to ensure your website is mobile-friendly.
When search engines crawl websites or index them, they’re looking for user-friendly websites no matter what device the consumer is using. If your website isn’t user-friendly, Google and other search engines aren’t going to recommend it as a result to people.
Everything you do should enhance the user experience and streamline the search process for them from start to finish.
8. Increases Brand Reach
Before you launched your business, you took the time to define your target consumer. After your ideal customer was defined, you began to create a marketing strategy to ensure you reach your consumers with every campaign ad you launch.
Over time, you’ve monitored and tracked your campaigns to ensure success. As your business continues to expand, you’ll need to reach more people.
SEO services can help you retain current customers while reaching and attracting more. For example, you’ll target different keywords to reach people outside of your typical demographic.
The SEO agency you hire will take time to create an SEO strategy and create a list of short and long keywords that will be used to optimize your website and content.
9. Increases User Engagement
Before your customers engage with you, 57% of them have already reached a decision about whether or not they’re going to buy your products and services. The reason for this is they’ve done their research and viewed your website and social media pages.
Based on this and other items you’ve published, a consumer has already determined if your brand matches their values. Most consumers aren’t willing to buy from a company that doesn’t align with the same values and beliefs they have.
Finding the right SEO service ensures you increase consumer engagement, which helps to increase your ROI. An SEO agency has access to a number of tools and resources that will optimize things like your content titles and descriptions.
Because of this, your content will attract consumer attention and hold it until they’ve reached the end. As you work with an SEO agency, talk about the different types of content you should publish to your website.
For example, if you create complex products, some of the content posted across your social media and website should detail how to use the products. This can be done by launching a series of how-to videos for customers to watch and share with others.
SEO Services & Your Brand: What You Need to Know
SEO can be done in-house, but after you’ve checked out our guide, we’re sure you understand why hiring SEO services is the way to go. Not only does it free up your time as a business owner, but it can also help reduce overall company costs.
We want to help you take your business the distance and beyond. Check out what some of our other customers say about our work. You won’t regret it – they didn’t!
Are you ready to find an all-inclusive SEO service that knows the ins and outs of marketing? Stop what you’re doing and contact the experts at Latitude Park.