Did you know that 50% of Instagram users visit a website after seeing it posted in an Instagram Story? That’s just one of numerous statistics that speak to the effectiveness of Instagram marketing.
If you’re like most businesses, you’ve probably been considering whether or not to start advertising on Instagram. As you can see, it’s a great way to reach more customers and grow your brand, but it can be tricky to know where to start.
That’s why it’s important to choose the right Instagram advertising agency for your business. But how do you go about choosing the right one? And what should you look for?
In this post, we’ll take a look at what to consider when choosing an Instagram advertising agency and share some tips on how to find the right one for your business.
Understand What an Instagram Advertising Agency Does
Before deciding which Instagram advertising firm is right for you, it’s important that you first learn what they offer. After all, small business marketing is quite diverse and there are a lot of different types of advertising agencies out there.
Some focus on TV, some on radio, and some on digital channels like Google. There are even agencies that focus solely on social media platforms like Instagram. So, what does an Instagram advertising agency do?
Basically, an Instagram advertising agency is a company that helps businesses to create, manage, and measure their advertising campaigns on Instagram.
The agency will work with the business to create an advertising strategy that is aligned with their overall marketing goals. They will also help to create compelling ad content that is designed to engage Instagram users.
In addition, the agency will track and measure the results of the campaign, making adjustments as needed to ensure that the campaign is successful. By working with an Instagram advertising agency, businesses can be sure that their campaigns are optimized for maximum results.
In this sense, this is different from Instagram account management.
Whereas social media firms might create and post the actual content that goes up on an Instagram account in an effort to build a following and increase engagement, an Instagram advertising agency will run paid campaigns.
Decide Which Instagram Advertising Services You Need
As mentioned above, Instagram advertising services are different from Instagram account management services. So, it’s helpful to understand just what’s included in Instagram advertising services.
To start, take a look at your goals and objectives. Is your business hoping to simply gain followers and have a social presence? If so, you might want to look at social media management services instead.
However, if you’re looking to gain new leads and drive sales then Instagram advertising is definitely right for you. Among the benefits of Instagram advertising are the fact that these types of services help businesses:
- Reach their target audience
- Increase brand awareness
- Boost sales
Additionally, businesses that use Instagram advertising services see an increase in website traffic and engagement. Sounds great, right? You bet!
Now, it’s super helpful to first look inwards at your own business. Then, answer the following question: What do you hope to achieve with your Instagram advertising campaign?
Once you know what you want to accomplish, you can start narrowing down your options.
Do you need help creating compelling ad copy? If so, then you’ll want to find a service that specializes in that. Need help designing eye-catching visuals? Again, there are plenty of services out there that can assist with that.
The important thing is to take the time to figure out exactly what you need before signing up for anything. Otherwise, you could end up spending money on services that don’t do anything to help you reach your goals.
Let’s walk you through a few of the core services you can expect to be able to choose from when working with an Instagram advertising agency.
Content Creation
A good Instagram advertising agency will be able to help you create high-quality, engaging content that will capture the attention of your target audience.
This is a great option for companies that have an existing social media or content marketing strategy in place and just need help with some ad imagery or copywriting.
Targeted Ads
An Instagram advertising agency can also help you create targeted ads that reach your specific target audience. This is done by using demographics and interests to target your ads.
Think you can do this on your own? Sure, you might be able to. However, a professional Instagram advertising agency has the experience and insight needed to really take these kinds of Instagram ad campaigns to a whole new level.
This includes optimizing your ad copy, call to action, and even narrowing down your demographic to see the best results.
Lead Generation
Usually, social media ad campaigns are broken into three categories:
- Brand awareness
- Consideration
- Conversion
While it’s nice to create brand awareness campaigns, most businesses need high-quality, warm leads. An Instagram advertising agency can help you generate leads through your Instagram account.
Explore the Benefits of Working With an Instagram Advertising Company
Now that you know what kinds of services you might be interested in, you can start to look for the right Instagram advertising agency to work with. However, if you’re still not convinced then it’s helpful to understand the benefits of working with specialists.
Not only will it help justify any budget concerns that your team might have, but it can help provide some perspective on what to expect when it comes time to actually plan out strategies and measure results.
Here are some of the benefits of working with an advertising company for Instagram campaigns.
Expertise and Experience
An Instagram advertising company will have a team of experienced professionals who know how to create effective ads and target them to the right audience.
Save Time
Creating and managing an ad campaign can be time-consuming. By working with an advertising company, you can free up your time so that you can focus on other aspects of your business.
Furthermore, they can save you time wasted by ensuring you’re not focusing on the wrong target audience, geographic location, or metrics.
Cost-Effective
An experienced advertising company will be able to help optimize your ad campaigns on Instagram. This leads to lower costs per click and reduced costs per lead.
Questions to Ask a Potential Instagram Advertising Agency
Ready to start exploring your options? We suggest you schedule a free consultation with an Instagram advertising firm. And, head to that consultation prepared with questions!
Asking the right questions can mean the difference between a successful Instagram advertising campaign and a flop. Before you sign on with an agency, be sure to ask about their experience, strategy, and process.
First, ask about the agency’s experience with Instagram advertising. How long have they been running campaigns? What kinds of results have they achieved for their clients? Questions like these will help you get a sense of whether the agency is a good fit for your business.
Next, enquire about the agency’s approach to Instagram advertising.
What kind of strategies do they use to reach your target audience? What kind of creative elements do they include in their ads? By understanding the agency’s process, you’ll be able to see if it aligns with your goals for the campaign.
However, this question is about more than just their process. It’s also related to their creativity and what kind of ideas they bring to the table. A good agency will be able to translate your brand’s message into creative, eye-catching content that will capture users’ attention.
Finally, don’t forget to ask about pricing. Most agencies will charge a fee for their services, so be sure to get an estimate before you commit. Be sure to ask about all that’s included in their fees and the types of results you can expect to see for those prices.
By asking these questions upfront, you’ll be able to choose an Instagram advertising agency that’s a good fit for your business and your budget.
Tips for Working With an Instagram Advertising Agency
You’ve probably seen a lot of Instagram advertising tips online, but likely few of them revolve around how to work with an agency to bolster your ad campaign goals.
So, here are a few tips to help you get the most out of your partnership:
Define Your Goals
Before you start working with an agency, take some time to think about what you want to achieve with your Instagram presence.
Do you want to increase brand awareness? Drive traffic to your website? Grow your fan base? Once you know what you’re hoping to accomplish, you’ll be able to better communicate your needs to the agency.
Don’t be afraid to be clear about those goals upfront. Even better, ask to see the results of other campaigns they’ve worked on where they achieved similar results.
Do Your Research
This is similar to the point above regarding the questions you might ask a potential agency. Simply remember that not all Instagram advertising agencies are created equal.
Take some time to research different options and find an agency that has experience achieving results for businesses like yours. You should feel comfortable you’re making the right decision.
Be Clear About Your Budget
Working with an agency can be expensive, so it’s important to have a clear budget in mind from the outset. This will help ensure that you don’t overspend on your campaign and end up disappointed with the results.
Not sure where to even start with your budget?
One way to create an Instagram advertising budget is to start small and scale up as needed. This allows you to test the waters and see what works before making a major investment.
Another strategy is to target specific demographics that are most likely to convert into customers. For example, you might target users in a certain age range or location that have expressed interest in similar products or services.
When it comes to defining a number value, you could allocate a certain amount of money each month, or you could set a daily or weekly budget.
You could also choose to bid on a cost-per-click (CPC) basis, which means you’ll only be charged when someone clicks on your ad. Whichever option you choose, make sure you’re comfortable with the budget and that it aligns with your business goals.
How to Choose the Right Instagram Advertising Agency for Your Business
We’ve just thrown a lot at you and it might feel overwhelming. So, let’s circle back around to the task at hand. You need to find the right Instagram advertising agency for your business.
Now, consider everything we’ve mentioned so far. Let it all sink in. Consult with your team and then take a deep breath.
Ultimately, the key to finding the right agency for your business lies in understanding what your goals are and finding an agency that can help you achieve those goals within your budget.
As part of that process, be sure to look at the agency’s portfolio and see if they have experience running the type of campaign you’re interested in. If they don’t have any relevant experience, it’s probably not worth working with them.
Also, take a look at the follower count and engagement rates of the businesses they’ve worked with. If they have a large and engaged audience, that’s a good sign that they know how to run successful campaigns.
This all might sound like a long, time-consuming process, but by taking the time to find the right Instagram advertising agency, you’ll be able to run more successful campaigns and reach your goals.
Getting Started: An Instagram Advertising Consultation
Ready to transform your content marketing strategy? We’re here to help. From Facebook and Instagram ads management to conversion tracking and reporting, we do it all.
Get in touch and we’ll schedule a time to chat about your business and its needs.
