Now more than ever, a great website design and development is imperative for your brand. Currently, there are over 1.5 billion websites on the internet. Even though just over 200 million are active, the competition is undeniably fierce.
There has never been a more critical time for you to invest in your website design and development. The thing is, a great website design will not only contribute heavily to your brand awareness but go a long way to boosting sales.
You see, for every $1 you invest in an excellent UX design, you stand to reap as much as an outstanding $100 in return. User experience is a core element that is absolutely crucial to winning new clients and retaining repeat customers.
So, how can website design and development boost your brand? Keep reading as we explore all the aspects of great website design. Learn how you can leverage it to boost your brand, exceptionally increase sales, and scale your business.
The Importance of a Great Web design and Development
There is so much more to our website design than just looking aesthetically appealing to your visitors. Every element that makes up your website can have a significant impact on your visitors and their overall decisions.
Your goal is to capture and keep their attention by making sure the first impression is nothing short of impressive. You need to capture their hearts, provide answers to the questions, and keep them engaged.
Even better, you should encourage them to view more of your website, subscribe to your channel or newsletter, and prompt them to respond to CTAs. A great website should be able to do all these if you want to boost your brand and grow your business.
We’re currently living in a very demanding data-driven economy. Having an impressive website design can be instrumental in boosting your brand. Get this, about 96% of website visitors are not even ready to buy when they come to your website.
This means it’s up to your website design, responsiveness, and user experience to give them a nudge in the right direction. Now, let’s take a dive and learn how website design and development will boost your brand.
A Great Website Design Sets the Right First Impression
One of the most significant benefits of an incredibly well-designed website is a positive first impression.
When potential customers come to your site, you want them to immediately be wowed by what they see. First impressions are absolutely critical, and it takes visitors only 2.6 seconds for their eyes to settle on the key areas of your website.
First impressions of your websites are 94% related to the design. Visual appeal beats content, functionality, and usability.
A positive first impression can increase overall satisfaction. If visitors instantly love your website design, they can cut you some slack on any other minor hiccups they come across.
Think about your website as the storefront of a building. If you were to walk into a well-lit store that’s clean and organized with employees ready to help you with anything you need, you would be impressed, right? You would feel taken care of and ready to explore the store with the possibility of making purchases.
This is exactly how your visitors and potential customers view your website. If it’s welcoming, they will feel excited to explore, find out exactly what you’re offering, and at the end of it, become customers. However, if the first thing they see is an unprofessionally looking website, the only thing that’ll be high is your bounce rate.
About 38% of visitors leave a website if they find it unattractive. They won’t know what you’re offering before they hit the back button and look for your competitors. Think of all the potential customers you’ll be missing out on.
It’ll Attract a Large Number of Your Target Market
One of the best things about a great website design and development is the number of potential targeted visitors you are likely to attract.
Even better, you’re going to attract organic traffic, which is way better compared to paid traffic. When your website is well-designed, you have a greater chance of ranking high on SERPs or search engine search result pages.
Ranking high on search engine results pages will boost your brand significantly. You’ll gain higher visibility for other potential visitors.
The thing is, Google algorithms prioritize well-designed websites with top-of-the-line content. The search engine already knows that users don’t want to visit lame websites with poor customer experiences.
Get this, the first organic Google search result gets an astounding 28% clicks, which the second and third positions average on 15%. Now, the tenth result, which is still on the first page of Google, gets an abysmal 2.5% click-through rate. Overall, organic results get about 90% of all clicks, while paid results get a meager 10%.
The importance of ranking high on search engines is irrefutable. When your website ranks high, it becomes visible to your target market, increasing the number of organic traffic you get.
Attracting your target market means potential customers who already know what they want. Consumers have a high potential of converting once they find the right products or services.
Over 250,000 websites are created globally every day. Those with exceptional website design and development push mediocre websites by the wayside.
For this reason alone, you need to do everything possible to improve your website design. If you’re not up to the task, there are numerous professional web design agencies you can hire.
It’ll Influence People’s Perception of Your Business
Having a website means that your business is accessible to anyone, anytime, regardless of where they are. The omnipresence of your website plays a significant role in how potential and existing customers perceive your brand.
A well-designed, organized, and responsive website tells them that you’re not out there to just make money but address their pain points. Customers can tell how credible and reputable your website is by its appearance. It will be easier for you to build a positive reputation for your brand and ensure our perception of trustworthiness.
When your brand website looks professional, customers will want to explore more to find what you have to offer. If you have an authoritative blog section, they’ll want to read about your perspective and advise on your industry.
A good website design means strategically placed call-to-action buttons. These propel potential customers to take action and convert to customers.
Even better, striking social media buttons will lead customers to your social media channels. They’re likely to like, share, recommend, and leave positive reviews if they like what they see.
It’ll Impact Your Search Engine Optimization
Investing in search engine optimization is of absolute importance to improve organic traffic and website ranking.
With over 3.5 billion Google searches every day, you cannot underestimate the importance of an effective SEO strategy. Now, you may be wondering, how does website design and development impact your SEO?
Search engines such as Google have complex algorithms. They’re web crawlers that organize information from various websites. These crawlers have the ultimate job of ranking information and pulling up the most relevant answers to search queries.
Your website design and development should be good enough for these bots to crawl, read your content, and save it in indexes for ranking. Website development also involves building strong and relevant internal links.
If you create enough internal links and spread them equally through your website, ranking will be much easier. Internal links make it easy for Google to understand your website, aiding your search engine optimization.
Your web pages should be created in a pyramid structure. At the top should be your main home page followed by different sections and finally subsections at the bottom. Your website responsiveness is also a benchmark through which search engines determine whether your website should rank high on SERPs.
Almost 60% of all online searches are carried out through mobile devices. It’s of absolute importance for you to ensure your website is optimized for mobile users.
It’ll Strengthen the Consistency and Authority of Your Brand
Branding is the one thing that sets your business apart from the competition.
Having a unique brand means that your target market will find it easy to identify you and your products or services. This means designing and developing your website to align with your brand will speak volumes and communicate consistency.
Consistency will strengthen the trust customers have in you. Your website is an avenue to communicate what solutions your business is offering. With a high-value website, you can respond to customer needs right when they need help.
Apart from brand consistency, a well-designed website will also boost your brand authority. In the competitive online world, useful and informative is what consumers are looking for. They’re placing value on brands that guarantee solid solutions to their problems.
Customers are getting more informed and making wise decisions about their purchases. They’re wary of what brands they associate themselves with.
This means you need to emphasize your authority in the industry if you want to reel them in. Apart from showcasing how useful your products or services are, you need to offer additional value to your customers.
Having a blog on your website for it still can go a long way to establishing authority. A blog is where you’ll showcase your knowledge and expertise in your industry.
Where you offer relevant advice and practical solutions. You will have gone the extra mile to educate your potential and existing customers about their pain points.
It’ll Build Trust in Your Brand
A well-thought-out website design will build trust for your brand. Having strong and engaging visuals is vital. An exceptional user experience means your customers will perceive you as the professional that you are.
If your website looks old and dated or confusing in the slightest, the audience may perceive deception. With cyber security on the rise, it’s imperative for you to ensure that your website looks trustworthy and professional enough.
Otherwise, your number of visitors and conversion rates will drop drastically, and your brand perception will take a hit. Your website should reflect your brand personality. The design layout should be inviting with clear headings, fonts, and buttons.
You’ll Stand Out From the Competition
A significant number of small businesses don’t have websites at all, and those who do rarely take care of them. This means that it could be very easy for you to stand out from your competitors.
It’ll help if you research your competitors before designing your website. Find out exactly what they have to offer.
Conduct an in-depth competitor analysis, find out what you could do differently. Make sure you capitalize on that to snag the customers from under them. The best thing about this is that you don’t have to go to great lengths to do it.
A great website doesn’t need to be complicated because all you need is consistency in colors and a creative layout that’s easy to navigate. Simplicity trumps complex any day.
You’ll Enhance Customer Satisfaction
You may not know this, but your audience gets insight into how you treat customers by looking at your website. If you can’t go out of your way to invest in your website design, they will assume that you would deliver value to them either.
However, if you invest in exceptional web design and development, you communicate that you take your job seriously. That you’re willing to go out of your way to meet their needs. It goes a long way to have a bright, up-to-date, and eye-catching website when it comes to convincing customers that you’re the real deal.
Why Website Design and Development Matters To Your Brand
Your website design can be the ultimate difference between success and failure for your brand. The website design and development alone can influence how they judge your brand and decide whether they want to do business with you.
Do you currently feel like your business website is lacking and need a professional to intervene? Please fill out our order form, and we’ll be more than glad to take over and give you the website your brand deserves.