Did you know that effective email campaigns generate forty-two dollars for every dollar spent?
If you don’t understand the huge benefits of drip marketing by email, you might believe that sending out a weekly newsletter is all that’s involved. Though this can be part of an effective drip marketing campaign, there are many strategies and tricks that you need to understand.
To help you out, we’ve created an in-depth guide. If you want to learn more, read on and we’ll tell you about the important details.
What Is Drip Marketing?
A drip email campaign is a sequence of automated emails that somebody sends out on a schedule that’s set in advance. It’s an effective marketing strategy for those who want to develop meaningful relationships with customers, boost engagement, and increase revenue.
Those who create the most effective drip marketing campaigns usually work with content marketing agencies to help them out.
There are many situations where drip marketing can help you grow your business. This includes when customers place orders, when they sign up for online events, or when they reach out to customer service. It’s also common for businesses to use drip marketing automation to stay in touch with customers who have abandoned their shopping carts.
Drip emails are usually created by businesses that want to automate their email marketing. This makes it easier for them to do several important things. This includes nurturing leads, communicating vital information with customers, and improving clickthrough rates.
You can also make use of this technique to break your clients into different sales funnels. By doing this you can easily send targeted emails. Those who send targeted emails tend to boost their sales.
How to Set Up a Drip Marketing Campaign
Before taking action to create a drip campaign, there are several important things you need to know. Make sure that you take the following steps before getting started.
Understand Your Target Audience
In today’s world, it doesn’t make sense to send the same email to all of your clients. Instead, you need to send emails that target certain segments of your audience. To get started in doing this you first need to know who your target audience is.
It’s also essential that you make sense of what stage of the sales funnel they’re in so that it’s easier to send targeted emails that offer support when and where they need it.
Create Binge-Worthy Content
Your goal should be to create emails that your customers will be dying to read. The best way to do this is by creating content that is valuable and engaging. To get this content in front of the eyes of your ideal customers, it’s also a good idea to familiarize yourself with the top SEO trends of 2022.
The content that you share through your drip emails should be polished, unique, and to the point. Before writing your emails, make sure you understand what message you want to communicate and what action you want your customers to take.
Learn How Many Emails to Send and What the Triggers Will Be
Before you start sending out emails, make sure that you’re clear on the number of emails you’ll send to your customers and when you plan on sending them.
You should also figure out some way to communicate this to your clients so that they’ll know when to expect to receive your emails. This will make it more likely that your messages won’t end up in their spam folders or remain unopened.
The Effectiveness of Drip Email Marketing
There are various reasons why the most successful businesses make use of drip email marketing. Along with getting leads and converting potential clients into paying customers, there are several other benefits. Here are the top reasons why you should consider making use of the technique.
You Can Create Automated Email Campaigns
If you’re tired of needing to manually send out emails each time somebody clicks on your website, automated email campaigns will make your life easier.
You can create drip marketing automation to communicate with customers who buy products, subscribe to your newsletters or special offers, or who visit your website for the first time.
These automated sequences will reach your customers’ inboxes at exactly the right time.
Your Customers Will Become More Engaged
Your customers will be more loyal to your company when they see that it’s engaging with them in the right ways and at the right time. You’ll notice that more people will start reading your emails and responding to messages that you send to them. This is because your messages will be focused to address their needs instead of being generic.
You’ll Effortlessly Nurture Leads
You can send targeted emails to promote your offerings. You can also take advantage of the opportunity to tell your clients about new offers, promotions, and contests.
It’s also possible to use drip marketing to answer burning questions that your clients have been asking you. Lastly, this is an effective technique for those who want to explain the benefits of their products and services.
Increase Awareness of Your Brand
Drip campaigns are effective at getting the right messages to the right people at the right time. By reading your emails, customers will familiarize themselves with your brand. They’ll also know about what your brand sells and how it’s different than other brands.
When customers are aware of your brand, they’re more likely to build trust. If you create an unbeatable social media marketing campaign along with a drip marketing campaign, you’re bound to start bringing more awareness to your brand.
You Can Re-Engage Inactive Leads
Just because you have many people subscribed to your email list doesn’t mean that everybody’s reading your messages. Chances are that many people have signed up to your list yet have never made a purchase.
There are surely many others who’ve added items to their shopping cart and then abandoned it.
You can make use of drip marketing automation to re-engage users who have been inactive for a while by sending them targeted emails that speak to their unique circumstances.
If you want them to start engaging with your business again, you can send them targeted offers such as discount codes, coupons, or other kinds of promotional offers.
Different Kinds of Drip Campaigns
You can easily create different drip campaigns based on what your purposes are and what you’re selling. Here are a few of the most common types of drip campaigns.
The Onboarding Drip Campaign
Once a new lead sends their email address through a form on your website, it’s a good idea to welcome them to your business by sending them content that’s likely to be of interest to them. The best onboarding drip campaigns are valuable to your customers while also encouraging them to continue engaging with your business. It’s also a good idea to encourage them to get in touch with your sales team.
When creating an onboarding email campaign, it’s a good idea to include several types of content in your emails. Consider sending your new leads a list of blog posts and types of content that they’ll be likely to want to read.
This is also a good time in their buying process to offer coupons and discount codes. You might also want to send them a curation of items that they’ve already looked at on your website or on your social media accounts.
The Retargeting Campaign
Retargeting campaigns aim to engage with users who have already been interacting with your business. Regardless of whether they’ve downloaded a white paper, browsed your website several times, or downloaded an ebook, it’s a good idea to create retargeting campaigns to develop relationships with these users.
Most people who engage with your business without making purchases need extra encouragement to take the next step. This is why it’s a good idea to send them relevant content that will help them make purchasing decisions. You can also use this opportunity to get their feedback on resources that you’ve already offered to them.
If you’re looking for content ideas for your lead-nurturing emails, there are several effective strategies you can use.
Consider sending them fillable workbooks to compliment ebooks or guides that they’ve previously downloaded. You can also have a member of your sales team send these users personal emails that invite them to schedule a time to chat.
The Post-Demo Campaign
If you have a business in the tech industry, consider making use of post-demo campaigns to touch base with users who have already received product demos. This type of drip campaign also works for businesses that sell products that are able to be demonstrated live.
Businesses use post-demo campaigns to remind users about the value of their products. They also use them to share customer success stories related to their products.
If you create a post-demo campaign, consider sharing testimonials from past clients. You can also share videos related to features that your customers are most interested in. It’s also possible to use this opportunity to offer an exclusive free trial.
How to Create a Drip Marketing Campaign
It’s easier than you might think to create a drip marketing campaign. Here are the most important things you need to do to get started.
Choose the Best Software
You should look for a sales automation tool that has a variety of features. At the very least, it should let you schedule emails in advance and target users to different segments.
You should also be able to integrate your drip automation software with your CRM. This will make it easy to update your campaigns when you need to.
Understand What Your Goal Is
Before creating email sequences, make sure that you know what action you want users to take. It’s also essential that you create a roadmap to prepare them for taking this action.
Your goal might be to spread the word about a new product or service, get feedback from users, generate revenue, or increase registrations for an upcoming webinar.
Choose How Many Touches Your Campaigns Will Have
There is nothing wrong with sending lots of emails to your customers. If you target them correctly, they’ll want to hear from you. As a rule of thumb, try to send out one email every week.
The most effective drip campaigns consist of five to twelve emails that are spaced three, five, or twelve days apart. Choose how many touches are necessary to engage your audience and get them excited about your offer.
Create Personalized Content
Great drip campaigns send personalized content to certain segments. For example, if you host a live event, create a campaign so that all participants are automatically added to a certain drip.
You can send these users fresh and exciting content related to the subject matter of your live event.
Decide When to Remove Somebody From the Drip
There are many situations where your customers no longer need to be included in your drip campaigns. For example, if somebody makes a purchase, there is no need to continue marketing products to them.
Therefore, you should create a trigger that will unenroll people once they take certain actions.
Start Creating Effective Drip Marketing Campaigns Today
If you’ve been wondering how to get started with drip marketing, it’s important to first understand who your target audience is and what action you want people to take. You should then create content to share that is relevant to your ideal customers. You should also find the best sales automation tools to help you design successful campaigns.
If you want to create the best possible drip marketing campaigns, it’s important to work with a creative marketing agency like Latitude Park that can help you drive leads and sales. Please don’t hesitate to contact us today to find out how we can help you grow your business.