How to Structure Your Content Marketing Campaign in 2022 and Beyond

content marketing tips

Is content marketing worth your time and effort? Well, it might be worth listening to what the most experienced marketers say. When asked, 96% said that content marketing positively impacted their brand and business.  But to succeed with content, you need a plan of action and some content marketing tips to master your next campaign. To […]

How to Combine SEO and Social Media for Your Marketing Strategy

SEO and social media

With ad targeting becoming more precise, large businesses are having a much easier time finding their target audiences. However, for small businesses, advertising is simply becoming too expensive. Global spending on ads surged in 2021, and it’s only expected to increase in the coming years. Fortunately, there are more sustainable and affordable marketing strategies available for […]

How To Choose the Right Instagram Advertising Agency for Your Business

Instagram Advertising agency

Did you know that 50% of Instagram users visit a website after seeing it posted in an Instagram Story? That’s just one of numerous statistics that speak to the effectiveness of Instagram marketing. If you’re like most businesses, you’ve probably been considering whether or not to start advertising on Instagram. As you can see, it’s […]

How Can Content Marketing Campaigns Benefit Your Business?

content marketing campaigns

Almost 85% of businesses reportedly have content marketing strategies. However, only 35% of these organizations actually have a dedicated person or team who works on it full time.  Perhaps the disconnect comes because businesses don’t understand how beneficial content can be. Content can create leads, increase brand awareness, and bring many other advantages to the forefront […]

11 Disastrous Online Marketing Mistakes (and How to Avoid Them!)

online marketing

Digital marketing is a rapidly evolving and constantly growing industry. In fact, it is predicted that by 2023, $146 billion will have been spent on digital marketing efforts. For any business, digital marketing is usually a key factor in success. But, without proper online marketing, you may begin to see less-than-favorable results. So how do […]

7 SEO Trends to Watch Out for in 2018

Search engine optimization is largely decided by a constantly changing, highly sought algorithm. Its formula keeps those of us in the industry on our toes, as new factors emerge, and others fade into the background. Trying to keep up with the latest picks dominating Google’s equation can be a tricky, and time-consuming, task. And, it’s […]