How to Use Google Ads for Local Businesses: A Step-by-Step Guide
In the fast-paced world of local business, getting noticed can feel like an uphill battle, especially when your competition is just a Google search away. That’s where Google Ads comes in. Whether you’re running a cozy coffee shop or a bustling auto repair service, Google Ads is a powerful tool that helps you reach customers exactly when […]
Why SEO Still Matters in the Age of AI
Navigating the world of digital marketing can feel like trying to solve a Rubik’s Cube blindfolded—especially with AI’s constant twists and turns. At Latitude Park, we know that keeping up with the latest developments can be both exhilarating and a bit overwhelming. The rise of AI has undoubtedly transformed the marketing landscape, but does that […]
Franchise Lead Generation: Strategies to Attract and Convert Prospective Franchisees
Attracting high-quality franchise leads is essential for building a successful franchise network. With numerous opportunities available, standing out and drawing in the right candidates requires a strategic approach. Effective lead generation involves more than just broad outreach; it requires targeting individuals who align with your franchise’s values and goals. This means leveraging digital marketing tools […]
How to Structure Your Content Marketing Campaign in 2022 and Beyond
Is content marketing worth your time and effort? Well, it might be worth listening to what the most experienced marketers say. When asked, 96% said that content marketing positively impacted their brand and business. But to succeed with content, you need a plan of action and some content marketing tips to master your next campaign. To […]
How to Combine SEO and Social Media for Your Marketing Strategy
With ad targeting becoming more precise, large businesses are having a much easier time finding their target audiences. However, for small businesses, advertising is simply becoming too expensive. Global spending on ads surged in 2021, and it’s only expected to increase in the coming years. Fortunately, there are more sustainable and affordable marketing strategies available for […]
How To Choose the Right Instagram Advertising Agency for Your Business
Did you know that 50% of Instagram users visit a website after seeing it posted in an Instagram Story? That’s just one of numerous statistics that speak to the effectiveness of Instagram marketing. If you’re like most businesses, you’ve probably been considering whether or not to start advertising on Instagram. As you can see, it’s […]
How Can Content Marketing Campaigns Benefit Your Business?
Almost 85% of businesses reportedly have content marketing strategies. However, only 35% of these organizations actually have a dedicated person or team who works on it full time. Perhaps the disconnect comes because businesses don’t understand how beneficial content can be. Content can create leads, increase brand awareness, and bring many other advantages to the forefront […]
11 Disastrous Online Marketing Mistakes (and How to Avoid Them!)
Digital marketing is a rapidly evolving and constantly growing industry. In fact, it is predicted that by 2023, $146 billion will have been spent on digital marketing efforts. For any business, digital marketing is usually a key factor in success. But, without proper online marketing, you may begin to see less-than-favorable results. So how do […]
7 SEO Trends to Watch Out for in 2018
Search engine optimization is largely decided by a constantly changing, highly sought algorithm. Its formula keeps those of us in the industry on our toes, as new factors emerge, and others fade into the background. Trying to keep up with the latest picks dominating Google’s equation can be a tricky, and time-consuming, task. And, it’s […]