Why Meta Advertising Costs Are Increasing in 2025 (And What You Can Do About It)
If you’re a digital marketer, business owner, or even someone with a personal brand trying to navigate the labyrinth of social media advertising, you might have noticed something: the cost of advertising on Meta platforms (Facebook, Instagram, and other related properties) has been steadily climbing. In 2025, this trend isn’t slowing down, and in fact, […]
Marketing Resolutions for 2025: Break Bad Habits, Embrace New Strategies
As the champagne flutes are raised and the clock strikes midnight, marketers everywhere make a silent vow: “This year, we’ll do better.” The start of a new year is the perfect time to reflect on your marketing wins and losses from the past year and set actionable resolutions for the year ahead. At Latitude Park, we believe 2025 […]
The Future is Now: Digital Marketing Trends to Watch in 2025
2025 is fast approaching, and if 2024 was a rollercoaster for digital marketing, 2025 is shaping up to be a full-blown theme park—complete with twists, turns, and the occasional nausea-inducing drop. Marketing trends are evolving at breakneck speed, and keeping up can feel like trying to master TikTok dances while blindfolded. But fear not! Latitude Park is […]
How to Build a Scalable Social Media Strategy for Multi-Location Franchises
Managing social media for a single business is like trying to keep a plant alive—it’s tricky, but doable if you water it regularly, give it enough sunlight, and occasionally tell it how beautiful it is. Now, managing social media for a multi-location franchise? That’s like trying to keep a whole forest alive while simultaneously fending off […]
How to Use Google Ads for Local Businesses: A Step-by-Step Guide
In the fast-paced world of local business, getting noticed can feel like an uphill battle, especially when your competition is just a Google search away. That’s where Google Ads comes in. Whether you’re running a cozy coffee shop or a bustling auto repair service, Google Ads is a powerful tool that helps you reach customers exactly when […]
Why SEO Still Matters in the Age of AI
Navigating the world of digital marketing can feel like trying to solve a Rubik’s Cube blindfolded—especially with AI’s constant twists and turns. At Latitude Park, we know that keeping up with the latest developments can be both exhilarating and a bit overwhelming. The rise of AI has undoubtedly transformed the marketing landscape, but does that […]
Franchise Lead Generation: Strategies to Attract and Convert Prospective Franchisees
Attracting high-quality franchise leads is essential for building a successful franchise network. With numerous opportunities available, standing out and drawing in the right candidates requires a strategic approach. Effective lead generation involves more than just broad outreach; it requires targeting individuals who align with your franchise’s values and goals. This means leveraging digital marketing tools […]
How to Structure Your Content Marketing Campaign in 2022 and Beyond
Is content marketing worth your time and effort? Well, it might be worth listening to what the most experienced marketers say. When asked, 96% said that content marketing positively impacted their brand and business. But to succeed with content, you need a plan of action and some content marketing tips to master your next campaign. To […]
How to Combine SEO and Social Media for Your Marketing Strategy
With ad targeting becoming more precise, large businesses are having a much easier time finding their target audiences. However, for small businesses, advertising is simply becoming too expensive. Global spending on ads surged in 2021, and it’s only expected to increase in the coming years. Fortunately, there are more sustainable and affordable marketing strategies available for […]
How To Choose the Right Instagram Advertising Agency for Your Business
Did you know that 50% of Instagram users visit a website after seeing it posted in an Instagram Story? That’s just one of numerous statistics that speak to the effectiveness of Instagram marketing. If you’re like most businesses, you’ve probably been considering whether or not to start advertising on Instagram. As you can see, it’s […]