Franchise vs. Corporate Marketing: How to Balance Brand and Local Strategy

Franchise vs corporate marketing

Let’s talk about one of the most confusing power struggles in multi-location marketing: Franchise vs. Corporate. Who controls the voice? Who owns the leads? And why does every franchisee seem to think their cousin’s Instagram strategy is better than your national campaign? At Latitude Park, we spend our days (and too many of our nights) helping brands figure […]

What Google’s Algorithm Updates Mean for Your Franchise

Google Algorithm Update

Google’s at it again—tweaking, twisting, and turning the dial on what shows up in search results. If you’re running a franchise and suddenly your traffic dips or your location pages go MIA, no, it’s not you. It’s Google. (Okay, it might be you a little.) But don’t worry. We’re not here to doomscroll through analytics together. At […]

How Paid Ads Can Help You Sell More Franchise Locations

Franchise Paid Ads

Let’s get one thing straight—if you’re still relying on word-of-mouth and outdated marketing tactics to sell franchise locations, you’re leaving money on the table. Scratch that—you’re practically throwing it out the window. In a world where attention spans are shorter than a TikTok dance and competition is fiercer than a Black Friday sale, you need […]

The Importance of Digital Presence for Franchises in 2025

Franchise Marketing

Let’s be real: if your franchise doesn’t exist online, it might as well not exist at all. In 2025, having a killer digital presence isn’t just a nice-to-have—it’s your golden ticket to staying relevant, visible, and ahead of the competition. The world has gone digital-first (if not digital-only), and franchises that fail to adapt are […]

Harnessing Social Media for Franchise Growth

Franchise Marketing

In today’s digitally-driven marketplace, social media has become an indispensable tool for business growth, and franchises are no exception. Leveraging social media can significantly enhance brand awareness, customer engagement, and sales, providing a competitive edge in a crowded market. For franchises, which operate multiple locations under a unified brand, social media offers unique opportunities to […]

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