Make it your business to be in a local business directory. The results might make your jaw drop.
Business directories can make your business boom in more ways than one. Of course, it’s the kind of boom you’ll like!
More customers means more money. More money means a better life for you and your customers.
Don’t you want to share your business with your community and the rest of the world? This is the best way to make your business available to people who are looking for your business
Here’s how listing your business in business directories can help customers find you:
Get Exposure with a Local Business Directory
Local business directories give your business and brand exposure. The more business exposure, the better.
Being listed in local directories gives you the opportunity to reach more people. The more local business directories you’re listed in, the more benefits you will reap.
Being listed in local directories makes you more accessible to new customers who are trying to find you. New customers can’t find you if they have no exposure to your brand in the first place.
Increased exposure means more traffic to your business’s website. The people who are searching for you are more likely to check out your business and buy your products/services.
Over time, more exposure means more brand recognition. When someone finds your business’s website though a directory, they are more likely to remember your business’s name. They’re also more likely to interact with your website.
Keep in mind that getting listed in a directory means your customers are likely to stumble across your competition. It’s up to you to make your listing outstanding enough to attract customers.
Getting listed in a directory means you’ll also get the following:
More Advertising
Every time you’re listed in a local business directory, you’re advertising your business to a target audience. Keep in mind: these are people who are actively looking for your business or a business like yours.
According to one study, 8 out of 10 people use print or online directories to search for businesses and products. Most of these people do this with the intention of purchasing something from a business.
Over 60% of consumers use the information they find in local ads. Your business listing is a form of local advertisement.
Around 86% of consumers use the internet to find a local business. By listing your business in online directories, you’re ensuring that your business gets shared with a bigger audience than print.
By listing in a directory, your business will have more opportunities to make brand impressions. This helps attract more customers.
On average, it takes 5 to 7 brand impressions before someone will remember your brand. Businesses with brands that are consistently presented are 3 to 4 times more likely to see brand visibility.
Small and medium-sized businesses spend around $6,800 per year on online advertising. Joining an online business directory is only a fraction of this cost.
Some local business directories charge a nominal fee while others are free. Being listed in an online directory is worth the investment.
Better SEO
Listing your business in a local business directory is better for search engine optimization (SEO). When you rank better in SEO, more people see your business in search engine results.
Google found the search interest in “near me” has increased 34 times since 2011 and has almost doubled since last year. This means local businesses are more in demand than ever.
SEO is important. Local searches lead 34% of computer/tablet users and 50% of mobile users to visit a store in one day. If your business has a physical location, this means local searches have a direct impact on your income.
Around 78% of local-mobile searches result in offline purchases. If your SEO is good, the likelihood of your business getting customers is higher.
As you can see, search engines determine a lot of your business. The higher your SEO rankability, the more people will see your business.
Anything that improves your SEO (like joining a local business directory) is beneficial to your business.
To show up in more searches, use local keywords in your titles, hashtags, content, and links. You want there to be a direct connection between your business and its location.
Make sure your name, address, and phone number are consistent in all of your listings. Your business’s location is what most of your customers are looking for.
Around 50% of local business searches are looking for business information like hours of operation and category. People will often do a search to confirm a business’s address before visiting it.
It’s important that your business information is correct.
Make sure your business is listed in a local business directory that ranks well in SEO. You want to be sure your store is coming up on platforms like Google or even YouTube.
Having a good SEO ranking will also help you achieve the following:
You’ll Appear More Professional
Using a local directory will make you look more professional than you ever imagined.
Appearing in a local business directory makes you look like an authority in your field. It also makes you look more established and legitimate than businesses without any listings.
Getting listed in a local business directory means putting your brand “out there” in the most professional way. People will know you take your business seriously and they’ll do the same.
If people perceive your business as professional, they’ll respect your brand more. They’re also more likely to spend money at a business they see as professional.
In a world where professionalism is rapidly declining, a little professionalism goes a long way.
Say “Hello” to More Customers
Joining a local business directory is one of the best things you can do for your business. On top of all this, the increased traffic to your business’s website and store means more revenue for you!
Your business is counting on you to join a local directory. It’s one of the wisest decisions you’ll ever make in your life.
Contact an expert and watch your business grow beyond belief!
