About 20% of small businesses fail within the first year. By the end of a decade, only 30% of the businesses that started are left standing. That’s a 70% failure rate.
If you want to set your business up for growth and success, you need a strong digital marketing strategy. You can reach new customers, draw them in, and increase sales. With the right marketing strategies, you can boost business and get ahead of the competition.
Not sure where to start? Here are the nine digital marketing tips you need to succeed! Using this guide will help you develop the best digital marketing strategy for your business.
Get started with these nine easy tips today.
1. Establish Your Brand
It only takes 10 seconds for people to form an impression of your brand. You need to make every second count. An unimpressive brand could scare customers away.
You’ll need a strong brand before you can start using the rest of these digital marketing ideas.
Your brand should include your:
- Vision statement
- Mission state
- Logo
- Personality
- Voice
- Tone
- Color palette
- Font styles
- Imagery styles
Keep your brand consistent across all marketing channels. Consistency can increase revenues by up to 23%. Meanwhile, about 60% of consumers prefer familiar brands.
Don’t forget to demonstrate your value.
In time, brand trust will form. You can turn trust into loyalty to retain long-time customers. Loyalty is sometimes 10 times as much as an initial purchase.
Retaining customers could reduce costs, too!
Once you establish your branding, create brand guidelines to keep it consistent.
2. Know Your Customers
In order to appeal to your customers with these digital marketing strategies, you need to know what they care about. Otherwise, consumers will turn to a business that understands their needs. You’ll struggle to personalize your content with each customer group in mind, too.
Try to segment your broad audience into smaller groups using demographics and psychographics:
- Age
- Gender
- Location
- Buying behaviors
- Interests
- Pain points
- Household income
- Career
- Language
- Marital status
- Search behaviors
Create a buyer persona for each segment. Then, learn more about those customers. What do they care about?
What problems can you help them solve?
Don’t neglect to research their search behaviors, too. What questions do they ask while online? You can use that information to inform your content creation strategy.
3. Update Your Website
Your website will market your business, even after hours when the doors are closed. If your website doesn’t draw people in, you could make a bad first impression. They’ll leave and decide never to choose your business in the future.
Instead, make a strong first impression with a welcoming, wow-worthy website.
Update your website using the latest user experience (UX) design trends. UX design ensures your site is easy to use. Otherwise, people could get frustrated and leave.
Your bounce rate will rise, which can hurt your search engine optimization (SEO) efforts.
Instead, make sure your website is fast and mobile-optimized. You can use Google’s PageSpeed Insights and Mobile-Friendly Test to review your website.
If your website isn’t mobile-optimized, you could neglect a large group of customers.
4. Create Amazing Content
Start creating content to draw more people to your website. Try to experiment with different forms of content, including:
- Blog posts/articles
- eBooks
- Quizzes
- Polls
- Videos
- Press releases
- Infographics
Consider posting live videos, too. Videos are a great way to get people engaged.
Once you start posting content to your website, share it! You can send an email newsletter or post links on social media.
5. Optimize Each Post
It’s not enough to create content for your website. As you use these digital marketing tips, you need to consider how you’ll draw people to your site. For example, you can use SEO.
SEO will boost your website’s ranking on search engines like Google. A higher ranking can:
- Generate brand awareness
- Increase brand recognition
- Boost traffic to your website
- Establish your credibility in the industry
- Position your website ahead of major corporations
- Help build brand trust and loyalty
- Boost leads and sales
- Improve your ROI
SEO drives 1,000% more traffic than organic social media. Unfortunately, 0.78% of Google users don’t look beyond the first page of results. You need to boost your ranking to appear in front of more customers.
Use your keyword research to create content based on your customers’ search habits. Then, optimize your posts with a target keyword in mind.
6. Advertise Using PPC
Pay-per-click (PPC) advertising allows you to create text and visual ads online. These ads can appear on social media or search engines.
Try creating engaging visual ads, including animations and videos. These ads can boost brand awareness and traffic to your website. Then, use a landing page to convert those visitors into leads.
Use remarketing, too. Remarketing ads appear in front of previous website visitors.
You can draw them back to your site and get a second chance to convert those consumers.
7. Keep Emailing
Email marketing allows you to nurture your leads. Send engaging emails to the people who have subscribed to your emails.
Make sure to segment your subscribers. Each group will expect personalized content.
Then, use a strong call-to-action to drive those readers back to your website.
8. Stay Social
As you use these digital marketing tips, don’t shy away from social media marketing. Social media can help you inform and engage consumers.
Don’t focus on sales language. Instead, use social media to spark two-way conversations with people.
Try hosting a live Q&A session. People can ask questions and get to learn more about your business.
9. Ask an Influencer
You can also work with a social media influencer to boost brand awareness and reach. Influencers can discuss your brand with their existing audience. You can leverage their brand trust to gain a following of your own.
Choose to work with an influencer who already has a strong following within your industry.
Give Business a Boost: 9 Digital Marketing Tips for Businesses in 2021
Set your business up for success! With these digital marketing tips, you won’t have to fear falling behind the competition. Instead, you can stand out from the crowd and boost business.
Need help using these digital marketing strategies? That’s what we’re here for!
We’re happy to lend a hand. Contact us today to get started.
