Did you know Press Releases (PR) can help you obtain press release backlinks from high-authority domains?
If you’ve heard a little bit about PR’s before, but don’t know how to use them to generate PR backlinks, stick around. I’m going to reveal the 5 golden rules you need to focus on if you are going to generate high-quality PR backlinks.
When finished with this post, you’ll have all the knowledge you need to create a PR so awesome, high-authority domains can’t help but link to you.
1. Make Sure Your PR Is Newsworthy
If your PR is newsworthy, it will be easier to get PR backlinks from prestigious websites. So think about what you can do that will be worth creating a PR around.
You could, for example, conduct a unique piece of research. Create a survey and ask your customers questions which will help shed light on a particular topic, specific to your industry.
You could also interview some of the successful people within your industry. Do a profile on them and ask them what their steps to success were. If you’ve done something special within your company, use the PR as your means of telling the world what you have achieved.
Everyone loves a good story. If there’s a good story behind some of the challenges you’ve overcome in your business, use your PR to bring some light to these stories.
2. Pick the Right PR Service
There are often specialized PR services for certain industries.
Make sure you pick a service that is going to be able to service your industry. This is important as it will help you get your PR in front of people who will actually care about it.
If you can’t find a PR service dedicated to your niche, don’t be afraid to email existing PR companies, asking for advice. If you can’t find a PR service dedicated to your industry, don’t worry. As you’ll see later, you can always manually promote your PR.
3. Be Careful With Your Anchor Text
Google recently cracked down on websites that a had a lot of “exact match anchor text backlinks.”
Backlinks that use exact match anchor text typically tend to be links that contain anchor text using the exact keyword you’re trying to rank for.
The problem with using such anchor text is that it makes it clear to Google you’re trying to game their algorithm. As a result, you should shy away from exact match anchor text backlinks.
So just how should you link to your site, within a PR? Perhaps the best way to do this is the most natural way. If there’s a viable opportunity to link to your site within a PR, do it.
You also shouldn’t be afraid of using “naked URL backlinks.” These are backlinks which simply list out the URL of your site.
Such backlinks work well because they help show the authenticity of the link in question. After all, with such backlinks, you’re not forcing a keyword into a sentence, nor are you over using a certain keyword.
4. Respect the Process
PR companies can be very stringent in terms of the quality they demand from a PR. If your PR is low in quality, the PR company might ask you to edit your content, so it meets their standard.
If you are having some trouble with the writing process, consider hiring a writer. Someone who has produced a PR before will know how to create one which is high-quality.
When working with a PR writer, make sure you let them know exactly what you want the PR to convey. If you can do this ahead of time, it will help reduce the amount of back and forth you will have to go through.
Working with a PR writer might cost you a bit more than you had initially budgeted, but you’ll find you get what you pay for. A lot of people will find this all quite frustrating. But, you should respect this process and not see it as a hindrance.
After all, the better the quality of your PR, the more likely it will be respected by your target audience. All of which can go a long way in helping you to generate PR backlinks.
5. Be Proactive to Maximize PR Backlinks
Sure, your PR might have some groundbreaking information within. But why should that mean the PR will automatically fall into the hands of the right people?
If you want success with, you need to take an active approach and promote your PR.
The best way to do this is by identifying the websites which have an audience that will resonate with your PR. You then need to find the editors of these websites and forward them your PR. When you do this, make sure you lead with the most interesting thing about your PR.
For example, if you’ve conducted a unique piece of research, put it in your subject line when emailing the editor. Better yet, if there’s a surprising stat in your PR, use that instead!
If you’re having trouble reaching the editors of a given website, consider reaching out to them via social media.
Check if they have a Twitter profile, follow them and then send them a message. Alternatively, you could also check to see if they have a profile on LinkedIn. If they do, send them a connection request or even an InMail.
Keep in mind this is going to be a bit of a numbers game. No matter how cool your PR is, there will always be editors who don’t want to touch base with you.
Final Thoughts on PR Backlinks
PR’s aren’t pointless. If done properly, you can use PR’s to generate killer backlinks.
In this post, we’ve taken a look at 5 golden rules you need to focus on if you want to maximize your ability to generate PR backlinks.
Don’t feel intimidated by the process. As long as you stick to the 5 rules we’ve covered, you should be well on your way to enjoying the benefits that PR’s can bring to your website.
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